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E-mail campaign for ABB Robotics!
RCB2 has developed an e-mail campaign for the edging press system Midibender, which includes the new robot IRB 4600-40. With its wide operations area the robot can bend very large details without having to be lifted off the floor.
The campaign with its tagline ”It is time to stop lifting tons of steel every day”, consists of targeted e-mail units with links to a campaign website with a sales pitch, animations and video references. RCB2 has been responsible for copy, layout, address control and anti-spam tools, follow-up, statistics and reminders. The assignment from ABB Robotics was to increase the number of visits and contacts for the Swedish sales force. This was also the result thanks to an even higher opening frequency than what is normally associated with this type of campaign.
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RCB2 expands to new offices in downtown Stockholm!
Since September 1st RCB2’s Stockholm office resides at Johannes Plan 5 in downtown Stockholm with the nearest subway being Hötorget. We wish our customers and other interested very welcome stop by!
Address: RCB2 Communication AB, Johannes Plan 5, SE-111 38 Stockholm, Sweden. Telephone: +46 (0)8 634 02 40
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Towards a stainless future with Avesta Research Centre!
An important part of Outokumpu’s research and development within stainless steel occurs at Outokumpu Stainless AB Avesta Research Centre (ARC). The company’s main responsibilities are to find new uses for stainless steel, to develop effective customized solutions, to develop new steel grades and to apply results in cost-effective production.
Together with ARC, RCB2 has produced marketing material that presents ARC as being at the very forefront of Research and Development in the steel business today. It also informs on areas of expertise such as technical and application support, product- and process development plus research on product properties to develop and improve steel grades.
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